BRAND STORIES
How six EV brands
built their path.
Short, source-led stories about the companies behind the vehicle names in our public catalogue. Brand names are used only to describe vehicle compatibility.
FROM BATTERIES TO SOFTWARE
Different origins.
One changing industry.
These summaries provide context for trade buyers. They are not a claim of affiliation, endorsement or official parts supply.
Li Auto
Li Auto began in 2015 and built its early identity around family-oriented smart electric vehicles. Li ONE entered volume production in 2019; the later L-series expanded the range, and Li MEGA marked its first battery-electric MPV launch in 2024.
FOCUS: FAMILY SMART EVS02XPENG
Founded in 2014, XPENG developed as a technology company focused on smart EV design, research, manufacturing and sales. Its story is closely tied to software, intelligent driving assistance and the rapid evolution of connected vehicle platforms.
FOCUS: SMART MOBILITY03BYD
BYD was founded in 1995 and started with rechargeable batteries before entering the automotive industry in 2003. That battery-to-vehicle route remains central to its wider new-energy ecosystem, which now includes vehicles, storage and related technologies.
FOCUS: BATTERY TO VEHICLE04Geely
Geely’s story began in Zhejiang in 1986, with its automotive business launched in 1997. Over time it grew from a domestic manufacturer into a wider automotive group with global brands, engineering links and an expanding electrified portfolio.
FOCUS: GLOBAL AUTO GROUP05IM Motors
IM Motors was founded on December 25, 2020 through the backing of SAIC Motor, Alibaba Group and Zhangjiang Hi-Tech. Its stated direction combines premium electric vehicles with digital chassis and integrated vehicle intelligence.
FOCUS: INTELLIGENCE IN MOTION06Tesla
Tesla was incorporated in 2003. Its company mission is to accelerate the world’s transition to sustainable energy, connecting electric vehicles with battery storage, solar energy and a vertically integrated manufacturing approach.
FOCUS: EV AND ENERGY ECOSYSTEMFOR PARTS BUYERS
Know the brand, then verify the vehicle.
A brand story helps explain why parts catalogues become more complex as vehicle ranges, export markets and software architectures expand. It does not replace fitment review. Send the OE number, vehicle market, build date and VIN when available before confirming a replacement part.
PRIMARY SOURCES
Further reading from the companies.
Official references used for these summaries
Li Auto annual report · XPENG ESG report · BYD company profile · Geely brand story · IM Motors about page · Tesla investor FAQ.
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